Dear Etiquette Moms Newsletter Subscriber:

Three etiquette topics are in the news this week: a brawl in my home town of Sarasota makes national news; pageants turning toddlers into adult film stars; and a study about whether women or men have worse sportsmanship. Details after the Editor's Note....

------------Editor's Note-----------------
Etiquette Business Bootcamp is now up in the http://www.etiquettemoms.com member area. You can access this two-hour program by signing up  for any of our Certification programs. This is in addition to the two marketing manuals you get when you join. Content of the bootcamp includes:
- The biggest marketing mistakes etiquette trainers make;
- How to price your services correctly;
- Case study of an etiquette trainer making $180,000 per year in revenues, and how to  compete with her;
- How to get a stream of referrals coming your way;
- Alliances to form so that you become the go-to etiquette trainer and expert in your area; and
- How to write a great marketing message that compels people to take interest, with two formulas for making this easy for you.

Again, just sign up for any of our Certification programs at http://www.etiquettemoms.com to
access this great information.

------------End Editor's Note-----------------

Back to etiquette in the news:

1. I am mortified that the video of a brawl in my hometown of Sarasota Florida made it  to CNN and Fox News. It happened at a local football game. Some coaches and a 14-year old football players attacked a referee, ultimately fracturing his shoulder. Fortunately the entire team has been banned from the league and the attackers could be charged with felony assault.

Their motive? They felt the ref was making unfair calls. Now our whole community suffers and feels embarrassed. That's the cost of bad etiquette -- it can hurt an entire region.

While this story is horrible, it does show that there is an opportunity to bring etiquette training to many sports teams. In fact, one sports franchise called I9 Sports prides itself on teaching  sportsmanship to its players. You could team up with other sports teams and be their resident etiquette and sportsmanship coach.

2. Also in the news this week...Toddler beauty  pageants continue to get more controversial. Now
parents are stuffing their kids' shorts and tops to make them look more like full-grown adults. One
girl had her shorts stuffed so her backside would look more rounded, specifically to look like a famous celebrity. Worse, she also wears a bra with prosthetic breasts in it to make her chest look formed -- at age 3! Can't we let little girls be little girls, and not try to turn them into adults too soon?

3. Do you think men or women have worse etiquette? The jury is still out overall, but one recent study of male and female tennis players found that men are much more prone to behaviors that get them penalties and fines than women are -- by a factor of two!

That's it for etiquette in the news this week.

If you enjoy reading about practical applications of etiquette, you probably would make a great etiquette trainer. We can help. Sign up for any of our Certification programs on this site.

Have a great week.

Sincerely,
Elena Neitlich
President
Etiquette Moms